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Welcome to our Thematic Family, Paramount!

A renewed partnership, baby!

We are delighted to announce that mediagroup Paramount and your favorite sales house are officially renewing their partnership! As of January ’23, we’re providing the commercial airtime of several thematic channels belonging to Paramount Benelux. Therefore, we will represent the entire commercial kids’ market for thematic television in Belgium.

Welcome Paramount 

Welcome Paramount 

Welcome Paramount 

Welcome Paramount 

Welcome Paramount 

Welcome Paramount 

Since our origin, we have been focusing on thematic channels and a decade later our portfolio includes more than 30 channels, both in Flanders and Wallonia. Our House of Thematics offers a strong ad-representation on five pillars within the Belgian media: 30+ thematic channels on Belgian television, a solid position as leader on the kids television market, a new digital video offer via The Walt Disney Company and Youtube, an international network via Mayonnaise Media and an incredible partnership with UGC for the Belgian cinema.

Thanks to this renewed collaboration with Paramount Benelux, we will represent the ad space of MTV in the south of our country, Nick Jr. in the north and Nickelodeon in both areas. The thematic TV channel MTV focuses primarily on Gen Z and was previously part of our portfolio as well. Thanks to the addition of both Nickelodeon in Flanders and Wallonia and Nick Jr. in Wallonia, our House of Thematics represents the entire commercial kids market on a national level.

“Our renewed partnership with Paramount Benelux provides a powerful, complementary addition to our current portfolio. With this acquisition, Transfer becomes an essential partner for advertisers in the Belgian kids market. Our commercial market share has grown from 11% to 12% in the north and from 10% to 12% in the south.”

 

– Michel Dupont, General Manager at Transfer
Originally airing nothing but music video's, MTV is a popular channel now focussing on Gen Z as a leading entertainment brand.
As the all-star kids channel, Nickelodeon focuses on a joyful experience and aims to make the world more playful.
Nick Jr. offers educational and entertaining content with fantastic storytelling, motivating kids to play in a safe environment.

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