Besides classic TV campaigns and creative non-spot cases, we offer two different types of digital propositions. Transfer manages the online activities for channels such as National Geographic, Cartoon Network, etc. We also provide digital advertising space for all the different brands under The Walt Disney Company. How about we meet up and we clarify what your brand needs?
How your digital campaign is meant to be.
Why advertise digitally, you say? We got you! Read about our Digital arguments here.
Trueview ad format (skippable)
Our skippable in-stream format gives advertisers the opportunity to target the right audience at the right time. Viewers can skip the advertisement after 5s. Advertisers only pay for ads that are viewed in their entirety or until 30s have elapsed. The biggest advantage for advertisers is that we can link Disney’s 1st party data in TrueView Auction buying via Google Ads. Targeting can be very detailed from demographic, parental status,… to life events, various topics, etc..
Reserved ad format (non-skippable)
This format can be bought as video-roll if <20s and skippable if >20s or bumper ≤6s. Buying on a reservation basis let’s you buy impressions at a fixed rate (fixed CPM) and gives advertisers a guaranteed level of impressions. This gives advertisers more control, higher visibility , and reach. Our reserved format is a fantastic way to contextually target an engaged audience . Our contextual targeting with our contextual targeting means we can help you explore new category entry points and expand your penetration.