IN A WORLD OF GLITTER AND GLAMOUR
TRANSFER EXPANDS INTERNATIONAL PORTFOLIO WITH FASHION TV
Antwerp, [21/04/2021] – Earlier this year, Transfer announced its partnership with the international media group France TV Publicité. From now on, the premium glamour brand Fashion TV will also be available within the international Mayonnaise Media department.
Fashion TV is a global television network that focuses on fashion, beauty, design, lifestyle and the latest trends. With more than 20 years of experience, the glamour channel reaches 123 million households in Europe via television and smartphones. Fashion TV presents itself as exclusive access to the world of glitter & glamor for people with premium taste. Its main target audience are early adopters, tech enthusiasts, VIP opinion leaders and men, as well as women with a nose for the latest trends.
The fashion channel strives for a balance between innovation and entertainment. Thanks to the new collaboration between Transfer and Fashion TV, the international offer on the advertising market magnifies for premium brands in the Benelux. Fashion TV offers all kinds of commercial opportunities for brands to communicate with their fans, such as sponsorship of programming, integrated partnerships, etc.
Alona Fischbein – Director Fashion TV:
“We are so happy to start working with Transfer and Mayonnaise Media. We look forward to share our passion for fashion and welcome them in our world of TVglamour!”
Michel Dupont – General Manager Transfer
“We are super excited to welcome a beautiful brand like Fashion TV to our portfolio. This thematic channel fits our Transfer & Mayonnaise Media strategy perfectly. We are looking forward to discover this world of glitter & glamour with such a premium partner by our side!”
Laetitia De Dycker – Director Sales & Marketing Transfer
“Belgium is internationally known as an export country for chocolate, beer and of course fashion. Transfer’s HQ is located in Antwerp, which is with its fashion forward background perfectly in line with the glamorous network of Fashion TV. Thanks to our new department, we grand our Belgian brands access to an international network with a ‘Making Belgian brands bigger’ principle. We want to demonstrate that Transfer is the perfect bridge between international channels and their know-how, in combination with our easy buying principle in Belgium.”