FROM TV TO THE BIG SCREEN
UGC Belgium chooses Transfer!
Earlier this year, UGC Belgium announced the search for a new sales house in its movie theaters. After the grand reopening of cinemas on June 9th, UGC Belgium also announces a new partnership! We're proud to announce the addition of seven Belgian cinema complexes to our portfolio. Transfer no longer only brings premium content to thematic TV and online, we also bring it to your favorite big screen!
Bruno Plantin-Carrenard, COO UGC Belgium :
“This partnership gives us the opportunity to put cinema back at the heart of the advertising market. We are convinced that the quality of our movies theaters and their premium positioning will meet the expectations of advertisers and agencies. Determined for the future and ready to face all problems and challenges, we share the same character as Transfer.”
Michel Dupont, General Manager Transfer:
“We are tremendously excited to add UGC to our portfolio as a high-profile brand. This complementary medium will only strengthen our premium portfolio. We are therefore extremely proud to be able to contribute our part to the commercialization of the dynamic cinema market.”
Laetitia De Dycker, Sales & Marketing Director Transfer:
“We strongly believe in the synergy between television and cinema. This dynamic offers us the opportunity to confirm our vision and strategy in the advertising market. More than ever, Transfer operates as a video sales house within various domains in the media.“