Save lives during your bathroom break
#ScanMadam
In March LDV United launched #DeScanMadam, a virtual toilet lady with a big mission: raise money for the non-profit organization Stop Darmkanker. The idea is to let you pay for each toilet visit at home by scanning. By doing so, #DeScanMadam has already managed to raise almost €5,200. That's more than small change
But she's not done yet, after appearances in print, online videos, out of home and a themed radio broadcast, she's now following up with a TV segment as well. One made possible by thematic sales house Transfer. In this commercial, we address people at a crucial moment, which is the bathroom visit during the commercial break. Not only does it feel good, it now also saves lives. Every single commercial break. #DeScanMadam with a modern twist. No dish or sign, but a very simple QR code.
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