As a partner of film and an admirer of beautiful commercials, we support this sweet initiative of VAF. The WeLoveCinema campaign is a declaration of love for cinema. With the intention of broad distribution via social media, the campaign invites Belgian movie lovers to express their love for cinema with photos and videos and the hashtag #WeLoveCinema.

Three weeks after their reopening, the movie theaters already attracted more than 366,000 viewers (tickets sold until June 29, thanks to Brightfish's figures). This is an increase of 51% compared to the first reopening in July 2020, while the European Championship is still in full force. We can't wait to welcome you to the movie theaters! See you soon on the big screen...