We blew out ten candles on Sunday November 21st, hooray! Not only was it our tenth birthday but also World Television Day. Just like this year’s theme “Today’s TV”, our way of advertising has evolved into multiple categories throughout the past decade. We’ve grown into the sales house for thematic video: on air, online and on the big screen!  

A decade after our launch, we can proudly say that we’ve positioned our company as a strong competitor in the advertising scene. With an SOI of 10%, both in the North and South of the country on VVA 18-54, we definitely  leave a mark on Belgian thematic television. We also manage to have a commercial share of 53% in the North and 57% in the South for the kids market on a target group of 4-14!

Spring really sprung in 2021: we were able to significantly expanded our portfolio with a new digital and international offer. Providing 18 million impressions on YouTube through the Walt Disney Company content, our biggest shareholder. In addition, the launch of Mayonnaise Media, we also offers the opportunity to advertise on a worldwide level for brands of the Benelux.

Since September 2021, we added cinema to our portfolio thanks to a brand-new collaboration with Belgian department of UGC cinema. The seven Belgian cinema complexes of UGC ensure that we reach over 70 screens for new advertising opportunities. 2021 has truly been an interesting year so far and we can’t wait to announce our next projects… Stay tuned, party people!

In the meantime, we virtually raise our glass:

Souce :

• CIM Audimetrie / Nielsen Arianna / Transfer; Live consolidated; total day; VVA 18-54; 01/01/2021 – 15/11/2021
• CIM Audimetrie / Nielsen Arianna / Transfer; Live consolidated; 06:00-20:00; all 4-14; 01/01/2021 – 15/11/2021
• Google Ad Manager, inventory September – December 2021