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Kids are cool with Transfer!

By 01/09/2022November 15th, 2023No Comments

Let your brand shine

Does your brand need to reach the right KIDS audience?
Transfer is your advertising partner with special insights to highlight a magical kids offer.

Your brand? Our kids offer!

6 reasons why your brand

requires a kids TV campaign


Captivating Attention

Kids TV channels possess an incredible power to captivate young minds. With colorful characters, engaging storylines, and interactive formats, these channels have the undivided attention of their youthful viewers. By advertising here, you have a unique opportunity to create lasting impressions and build brand loyalty from an early age.

Brand Awareness Boost

Broadcasting your brand on kids TV channels gives you unparalleled exposure to a wide and diverse audience. Parents, guardians, and educators often watch alongside children, ensuring your message reaches adults who make purchasing decisions. The impact extends beyond just children, reinforcing your brand's presence in households everywhere.

Fostering Emotional Connections

Kids TV channels are a haven of emotions, from laughter to tears and everything in between. Associating your brand with these positive experiences creates an emotional connection with young viewers and their families. Emotions fuel brand loyalty, leading to long-term relationships that transcend the screen.

Influencing Family Purchases

Children have significant influence over family purchases, and kids TV channels tap into this dynamic. By strategically aligning your brand with their favorite shows, characters, or themes, you'll position yourself as a trusted choice within the minds of both children and their decision-making guardians.

Multi-Platform Impact

Kids TV channels have evolved beyond traditional television, encompassing streaming platforms, websites, apps, and social media pages. Your brand's presence can extend across these platforms, maximizing your reach and creating a cohesive digital marketing strategy that seamlessly integrates with your broader campaigns.

Partnerships and Collaborations

Collaborating with kids TV channels opens up a world of possibilities for cross-promotion and joint ventures. From co-branded merchandise and promotions to interactive events and experiences, working hand in hand with these channels can supercharge your brand's visibility and market share.

What’s new?

A little CIM info

Studio 100 TV goes BIG!

Studio 100 is having a party! The CIM now confirms that the channel will officially go from the little to the BIG audiometry. Bigger, brighter and stronger, if you ask us! Where we could previously only communicate figures about the market share and reach of the channel, we can now go BIG with different variables on program and campaign level as well. Earlier on, we only had limited targets, but we now have a BIG range of them. Want to know the top programs of the channel? Who exactly watches the channel and for how long? Want to know how your campaign scored? We can now all do that and so much more for Studio 100 TV!

A little help from our friends

Did you say Digital?

Since May 2021, we have taken the commercialization of all The Walt Disney Company brands on YouTube to our House of Thematics. Imagine the limitless Disney network with renowned brands like Marvel, Star Wars, Pixar, ESPN, and channels from networks such as Disney Channel and National Geographic, as well as theme parks, products, and soooo much more. There’s something for everyone, making it an irresistible playground of entertainment!


Dive into the captivating world of Disney Junior, where you’ll find titles like Spidey and his Amazing Friends, Mickey’s Clubhouse, and Young Jedi Adventures specifically designed for the little ones. New content is uploaded weekly, ensuring non-stop entertainment for all kiddos. Join us, and let the magic unfold!

See Our Offer
A little mermaid info

Under the sea-nema

Calling all movie lovers, young and old! Get ready for an epic adventure at UGC theaters. We’ve got a lineup that will make your heart race, your imagination soar and your popcorn disappear in record time!

Get ready to be inspired, entertained, and utterly captivated by our incredible lineup of films. Who’s excited for Inside Out 2? See you in the front row!

A little info about screen-agers

Is TV dead?

Parents with little ones (< 8 years old) are now more aware of the devices their kids use. And guess who takes the starring role? Television, baby! That old but trusted screen, giving parents the remote-control-power to keep things under their watchful eye. They can easily follow along when they’re in the same room, keeping the channels of control in their grasp.


Television has been around for almost a century, but it’s still the star of the show, maintaining its prime position. Even as kids explore new screens, the television stays popular, stealing the scene with teenagers too! In fact, a whopping 85% of 13-18 year-olds still tune in to catch their favorite tv shows.
So, grab a snack, gather the family, and get ready for a blockbuster time with tv, where parents can be the directors of media choices and enjoy qualitative moments together. It’s time to sit back, relax, and enjoy the show that has stood the test of time!

Let your kids discover the Twisted Timeline of Sammy and Ray on Nickelodeon, go on adventures with LEGO FRIENDS on Disney Channel, sing along with K3 on Studio 100 or fight crime with Spidey and his friends on Disney Junior. Want to read the full report? Our friends from Medianest got you covered!

Read the full report

Don’t hesitate to contact our kids expert Christine Vermeulen!

Contact Your Kids Expert


We send out new offers and deals, channel information, event tickets, competitions, non-spot opportunities or simply the latest programs to watch. Stay tuned to our Transfer News!

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