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Kids are cool with Transfer!

By 01/09/2022May 31st, 2023No Comments

Let your brand shine

Does your brand need to reach the right KIDS audience?
Transfer is your advertising partner with special insights to highlight a magical kids offer.


The Kids TV market in Belgium consists of several different TV channels in Flanders and in Wallonia. Transfer is the only commercial sales house on the kids market in Belgium representing Cartoon Network, Disney Channel, Disney Junior, Nickelodeon, Nick Junior and Studio100 TV. Amazing news for your campaigns and a perfect way to highlight your brand.

Find our complete kids offer here.

Source: CIM/Nielsen/Transfer, live (consolidated), total day, Comshr% based on GRP, all 4-14, 01/01/2023-28/02/2023

A little CIM info

Studio 100 TV goes BIG!

Studio 100 is having a party! The CIM now confirms that the channel will officially go from the little to the BIG audiometry. Bigger, brighter and stronger, if you ask us! Where we could previously only communicate figures about the market share and reach of the channel, we can now go BIG with different variables on program and campaign level as well. Earlier on, we only had limited targets, but we now have a BIG range of them. Want to know the top programs of the channel? Who exactly watches the channel and for how long? Want to know how your campaign scored? We can now all do that and so much more for Studio 100 TV!
A little help from our friends

Did you say Digital?

Since May 2021, we have taken the commercialization of all The Walt Disney Company brands on YouTube to our House of Thematics. Imagine the limitless Disney network with renowned brands like Marvel, Star Wars, Pixar, ESPN, and channels from networks such as Disney Channel and National Geographic, as well as theme parks, products, and soooo much more. There’s something for everyone, making it an irresistible playground of entertainment!


Dive into the captivating world of Disney Junior, where you’ll find titles like Spidey and his Amazing Friends, Mickey’s Clubhouse, and Young Jedi Adventures specifically designed for the little ones. New content is uploaded weekly, ensuring non-stop entertainment for all kiddos. Join us, and let the magic unfold!

See Our Offer
A little mermaid info

Under the sea-nema

Calling all movie lovers, young and old! Get ready for an epic adventure at UGC theaters. We’ve got a lineup that will make your heart race, your imagination soar and your popcorn disappear in record time! Compared to last year, we’ve already achieved a whopping 21% increase in revenue (from July ’22 till June ’23)!


Sprint to the UGC because this movie has already hit the screens. To all the kids and young-at-heart movie buffs out there, we’ve got a treat for you. Revisit the nostalgia of your childhood as your beloved character comes alive in the live-action movie of the Little Mermaid.


Visit your nearest UGC complex to watch the new Spiderman, Transformers or the long-waited release of Elemental. Get ready to be inspired, entertained, and utterly captivated by our incredible lineup of films. See you in the front row!

A little info about screen-agers

Is TV dead?

Parents with little ones (< 8 years old) are now more aware of the devices their kids use. And guess who takes the starring role? Television, baby! That old but trusted screen, giving parents the remote-control-power to keep things under their watchful eye. They can easily follow along when they’re in the same room, keeping the channels of control in their grasp.


Television has been around for almost a century, but it’s still the star of the show, maintaining its prime position. Even as kids explore new screens, the television stays popular, stealing the scene with teenagers too! In fact, a whopping 85% of 13-18 year-olds still tune in to catch their favorite tv shows.
So, grab a snack, gather the family, and get ready for a blockbuster time with tv, where parents can be the directors of media choices and enjoy qualitative moments together. It’s time to sit back, relax, and enjoy the show that has stood the test of time!

Let your kids discover the Twisted Timeline of Sammy and Ray on Nickelodeon, go on adventures with LEGO FRIENDS on Disney Channel, sing along with K3 on Studio 100 or fight crime with Spidey and his friends on Disney Junior. Want to read the full report? Our friends from Medianest got you covered!

Read the full report

Don’t hesitate to contact our kids expert Christine Vermeulen!

Contact Your Kids Expert


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