This case demonstrates a perfect partnership with LDV United. The University of Antwerp and National Geographic created 5 episodes about the scientific discoveries at the UoA. The show was perfectly braintertaining, just like National Geographic. They turned science into a passionate story about the human potential for great discoveries. Each episode was promoted by a creative media idea. For example, one episode talked about the world’s most powerful microscope. As an illustration, they carved the NatGeo-logo on to a human hair. This episode also earned multiple prizes like AMMA, CCB, Euprio, etc.