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Eleven Sports & Transfer join forces

By 19/12/2019November 4th, 2020No Comments
Eleven Sports Transfer

New channel in our midst

Antwerp, [19/12/2019] – Eleven Sports will team up with sales house Transfer. This new partnership will consolidate the growth of Eleven Sports and reinforce the increasing interest in the content of this channel.


Eleven Sports has, since its launch in the summer of 2015, substantially expanded its range of ‘premium content’: in soccer this means LaLiga, Serie A, Bundesliga, Fa Cup and League Cup, MLS, the Nations League and the Euro Qualifiers, but also with NBA, NFL and  a lot of MMA and other fighter content.

With these new sections, Eleven Sports has become the largest sports channel in Belgium, present in more than 750,000 households and with an average daily reach on social media of more than 350,000 sports fans.

Besides, the importance of the premium channel Eleven Sports has grown significantly in the advertising business. Eleven Sports will capitalize this evolution and will therefore exclusively join forces with Transfer, the leading Belgian thematic sales house. Working closely with their clients, Transfer will advertise television campaigns and customize creative possibilities for this leading thematic channel.

Guillaume Collard, Managing Director Eleven Sports in Belgium and Luxembourg and Group Head of Acquisitions:

“In four years, Eleven Sports has become of great value in the sports media landscape in Belgium. To guarantee the  growth of the company, it is important to be able to capitalize our premium content. That is why we are excited to start this partnership with Transfer as our sales house. The creativity and efficiency that Transfer shows, fits perfectly in the DNA of our channel. ”


Michel Dupont, General Manager Transfer:

“The significance of our thematic values ​​increases again with this collaboration. These six channels form the missing link with the Sports theme. We are delighted with the arrival of these channels and the live viewers they bring forth. Eleven Sports has experienced tremendous growth in the recent years and as a result, they have achieved a good performance in terms of market share. We strongly believe that we can continue to improve this ongoing success together.”


Find more information about this channel here.


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