XITE offers a range of premium millennial television products. In 2015 the network debuted a world’s first: Personalised Music Television. This new experience personalizes the viewing experience on-the-go. Since 2008 the network has been broadcasting linear television and offers its VOD services on several platforms. The linear TV channel, with 24/7 music videos from the most popular artists, is now distributed to 15 million households in the Netherlands, Belgium, Germany and Qatar.

XITE is the biggest music television channel in the Netherlands and very much appreciated by the Belgian population.  Besides rocking the music scene on TV, the network hosts the annual XITE awards. Both domestic and international artists are celebrated here for their achievements in the music industry.