about

Transfer launched in November 2011 as the one and only commercial sales house for thematic television and video in Belgium. We are the one stop shop for buying combination packages of the most important thematic channels in Belgium. We service channels owned by major Belgian and international media groups like A+E, Concentra, Eleven Sports Network, Fox Networks Group, Medialaan, Ment, NTV, Professional Media Group, Stingray, Turner and XITE.

Transfer is the fastest growing media sales house in revenues in Belgium for multiple years in a row, doubling revenues this year (Source: Nielsen Adstat, Jan-Jun 2016 versus same period 2015).

Transfer already won numerous awards like “Best Belgian Sales House for Television” by the United Media Agencies (UMA) and the Gold AMMA as “Best Belgian Media Saleshouse”. Illustrating our excellence in non-spot projects like ‘Behind The Science’ or ‘Vennbahn’, we also won creative AMMA’s, Epica, CCB, BOA, Euprio (best European communication for universities and high schools) and Das Goldene Stadttor (best worldwide communication in travel).

Transfer is a joint venture between Fox Networks Group (FNG) and the local managers Birgitta De Smet and Koenraad Deridder. FNG creates, programs and distributes the world’s most popular entertainment, sports and nonfiction programming through Fox Networks Group Europe, Asia and Latin America; Fox Cable Networks, which includes FX Networks and National Geographic Partners; Fox Television Group, which includes Fox Broadcasting Company and 20th Century Fox Television and Fox Sports Media Group.

FNG is a primary operating unit of 21st Century Fox, the world’s premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe. Reaching more than 1.8 billion subscribers in approximately 50 local languages every day, 21st Century Fox is home to a global portfolio of cable and broadcasting networks and properties, including FOX, FX, FXX, FXM, FS1, Fox News Channel, Fox Business Network, FOX Sports, Fox Sports Network, National Geographic Channels, STAR India, 28 local television stations in the U.S. and more than 300 international channels; film studio Twentieth Century Fox Film; and television production studios Twentieth Century Fox Television and a 50% ownership interest in Endemol Shine Group. The Company also holds a 39.1% ownership interest in Sky, Europe’s leading entertainment company, which serves 21 million customers across five countries. For more information about 21st Century Fox, please visit www.21CF.com.

  • Birgitta De Smet

    CEO/Managing Partner

    Birgitta started her career in 1984 with IP, where she became Sales Director of IP Radio and she witnessed the birth of VT4, where she became general manager of VT4’s marketing and sales. For the previous 10 years, Birgitta gave advice to market leaders and start-ups in media, with commercial exploitation as a focal point. She launched Transfer with Koenraad on the 21st of November 2011.

    birgitta@mytransfer.be+32 475 41 46 71
  • Koenraad Deridder

    Managing Partner

    Koenraad Deridder has a vast experience in strategy, business development, start up and restructuring at media companies. He is also one of the most experienced TV programmers in Belgium. He combines a deep knowledge of both the commercial and content side of media as a former Head of Television at media agency Universal Media, President of Programming at SBS Belgium and advisor to major media companies through his consultancy office Dekoder.

    koenraad@mytransfer.be+32 475 28 27 55
  • Michel Dupont

    Deputy General Manager

    Michel has 23 years of experience in the media industry. He worked as: RTV Director and Account Director with Dentsu Aegis Netherlands, SVP General Manager of Viacom Belgium, President of the Belgian football Pro League and many more. In 2015, Michel founded PlugPlay Content. Three years later he joined Transfer to assist Birgitta and Koenraad in the operational management of the fast-growing sales house. He especially manages the relationships with some of the channels and the internal reporting to Fox Networks Group.

    michel@mytransfer.be+32 472 649 693
  • Bas Boone

    Head of Operations

    From day 1 in his career Bas Boone has been on top of technology and innovation. He worked as technical director for national broadcaster 4FM, joined the IDTV VOD team at INDI and is head of operation at Nostalgie What a Feeling since its start back in 2007. Bas has been active for Transfer since its launch and is responsible for operations and integrations.

    bas@loubas.net+32 477 84 20 84
  • Laetitia De Dycker

    Head of Sales

    Laetitia started her career in 2005 as a financial auditor at Deloitte. After 3 years she left the world of accounting, taking up a new challenge into advertising, first as an Online Creative Sales at Sanoma Magazines and later on, in 2009, representing MTV & TMF (Viacom) on spot/non-spot level.This first experience in thematic channel advertising led her to Transfer, where she has been part of the team since the founding of the company in 2011.

    laetitia@mytransfer.be+32 474 62 08 41
  • Stefan Hougaerts

    Business Developer

    Stefan has a Master degree in Commercial Communication and started out his career as TV Buyer/Planner for Zenithoptimedia and later MEC. He then developed his experience in the sector as Marketing Manager for the sales house Belgium Television (AB3/AB4). In 2013, Transfer gave him the opportunity to help develop premium Thematic Tv brands on the Belgian media market.

    stefan@mytransfer.be+32 487 85 80 18
  • Leen Van Goitsenhoven

    Account Representative

    Leen studied Advertising and Communication and spent 6 months in Sweden for an additional education in Media. After receiving her Master’s degree, she started out her career in an HR company. In January 2017, Leen has joined the Transfer team as an Account Representative.

    leen@mytransfer.be+32 495 84 30 53
  • Pascal Dubois

    Business Developer

    After a start at Boomerang Media in 2001, Pascal became Account manager at Sky Radio Group. In 2006 and 2007 he explored the world of newspapers and cinema advertising at TMG and Screenvision. From 2008 till 2013 he was Account Director at Strengholt Magazines and worked for Brava TV Group. Thereafter he was Commercial Manager at television production company Niehe Media. In 2016 he was involved in the launch of online platforms Volta TV en TIS.tv. In March 2017 he started at Transfer as Business Developer.

    pascal@mytransfer.be+31 651 39 58 39
  • Sophie Van der Hoeven

    Sales & Marketing partnership

    Sophie has an atypical and very eclectic career. After studying psychology in Brazil and journalism at ULB, she became a partner of the independent music label Tilt & Partners. After this, she created her own company, continuing her professional career in Communication and Marketing in the field of Music and Cinema (Warner Music, EMI, Sony Music, Universal Music, RTBF, Cinéart, Universal Pictures ...). She joined the Transfer team in 2016.

    sophie@mytransfer.be+32 473 33 46 54
  • Eline Hereygers

    Head of Planning

    After receiving her Bachelor degree in Public Relations & Communication Management in 2009. Eline graduated as a Master in Filmstudies and Visual Culture In 2011. That year Transfer was founded and she got the opportunity to start her career together with the launch of this company.

    eline@mytransfer.be+32 3 613 22 55
  • Dennis Imler

    Group Head Transfer Thematics

    While studying at the University of Antwerp, Dennis did an internship at Transfer. After graduating as a Master in Communication Sciences, the company gave him the opportunity to start his career in October 2013.

    dennis@mytransfer.be+32 3 613 22 53
  • Rebekka Morbé

    Group Head TF1

    Passionate about film, Rebekka has a Master's degree in Filmstudies and Visual Culture, as well as a Bachelor in French Literature & Linguistics and Theatre and Film Science. She started her career at Transfer in 2013.

    rebekka@mytransfer.be+32 3 613 22 52
  • Timo Haesaerts

    Planner

    Fascinated by media and the advertising industry in particular, Timo chose to do an internship at Transfer. With a Master in Strategic Communication degree he started his career in April 2016.

    timo@mytransfer.be+32 3 218 22 56
  • Cynthia Van Wiele

    Planner

    During her Master’s in Media Studies Cynthia got the opportunity to do an internship at Transfer. Bitten by the world of television and communication she was happy to stay and take the first steps of her career in 2016.

    cynthia@myplanning.be+32 3 613 22 52
  • Julie Jeunen

    Planning Assistant

    After studying a year abroad in America, Julie finished her Master's degree in Strategic Communications in 2016. Julie does not skip through commercial breaks and is a real series enthusiast. She started her career with Transfer in November 2016.

    julie@mytransfer.be+32 3 296 35 59
  • Ingeborg de Hoop

    Planning Assistant

    After receiving her Bachelor degree in Communication in The Netherlands, Ingeborg followed her passion for the television industry and moved to Antwerp for her Master’s in Media Studies. She started working at Transfer in November 2016.

    ingeborg@mytransfer.be+32 3 613 22 54
  • Arne Caluwé

    Planning Assistant

    During his time studying Communication Science at the University of Leuven, Arne developed a great interest for all kinds of media and he chose to major in Media and Society. After receiving his Master’s degree, Arne got the opportunity to start at Transfer in February 2017.

    arne@mytransfer.be+32 3 297 56 08
  • Maxim Dockx

    Planning Assistant

    After finishing his Master in Strategic Communication, Maxim went to Denmark to extend his Master’s degree and widen his view in Business and Social Sciences. His interests and passion in media and advertising guided him to Transfer, where he started his career in March 2017.

    maxim@mytransfer.be+32 3 294 60 06
  • Chloé de Salle

    Planning Assistant

    Chloé's passion for communications and languages began when she studied a year abroad in the U.S.A. During her Bachelor’s degree, she studied for six months in Spain and then acquired her Master’s degree in Multilingual Professional Communication. Afterwards, she was happy to start her career at Transfer in October 2017.

    chloe@mytransfer.be+32 3 613 22 54

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