TF1 is the largest private TV channel in Europe and France’s leading channel. Its baseline “Partageons des ondes positives” reflects its core values. TF1 offers powerful programming for the entire family, creating talked about ‘co-viewing events’. While being popular with most people, especially young, active women have a sweet spot for the channel.
As the market leader in France and a very strong generalist in Southern Belgium, TF1 reaches a wide audience. Its dynamic programming ensures the channel 26 million viewers every day in France (source: Média Métrie). In French speaking Belgium, it reaches 1,7 million viewers a day (source: CIM Audimétrie). The channel is the market leader three days out of seven. In daytime and in the second part of the evening, TF1 is market leader on a daily base.