Starting 2017 the Belgian TV-landscape welcomes an interesting new channel: Viceland. Oscarwinning filmmaker Spike Jonze will be responsible for the programmation of this brand new lifestyle- and culture channel, property of media company Vice. The channel will be available on channel 21 from Telenet. Later this year full distribution in Belgium will unroll.
The programming of the lifestyle- and culturechannel for millennials will be a mix of international content and programs produced in Belgium and the Netherlands. The 24-hour channel will be fully run in house: from programming to producing and development, everything will be done by the young and creative Vice team. Thijs Boon, ceo Vice Benelux: “With Viceland coming to television, our content will be on all screens: digital, mobile and linear, and thus this was a logical step in the evolution of the brand. We have the ambition to create and tell the most sensational stories to millennials in a fresh and innovative way. With this step, we set the bar even higher for ourselves. It’s exciting, and we have our driven team to help make it into a succes!”
Viceland was launched early 2016 in the USA and Canada and last September in the UK and Ireland. Director and Oscar winner Spike Jonze (known from a.o. Being John Malkovich, Adaptation and Her) is as co-president of the channel – next to cco Eddy Moretti – responsible for the development of creation, production and brand identity of the channel. With more than 100 hours of original content, amongst it series Gaycation (with Ellen Page and Ian Daniel), Huang’s World (with Eddie Huang), Noisey (with Zach Goldbaum), F*ck That’s Delicious (with Action Bronson), Vice World of Sports (with Sal Masekela), and many more. Content of the tv-channel has already been nominated for two Emmy Awards: Gaycation and Woman.
The launch of Viceland in Benelux comes together the explosive international growth of Vice. During Cannes Lions Festival last June, the media company announced a series of international deals, that make a multi-screen programming available for viewers in 51 countries. Vice closed innovative partnerships with companies as Snapchat, Youtube, Spotify, HBO, 20th Century Fox and Live Nation.