MTV is the world’s premiere youth entertainment brand. With a global reach of more than a half-billion households, the channel is the cultural home of the millennial generation, music fans and artists. Furthermore, MTV is a pioneer in creating innovative programming for young people. With its out of the box thinking and crazy reality shows the channel speaks to millennials. The channel discusses subjects that are otherwise silenced, such as sexuality, online dating and more. Several stars made their way to fame trough MTV and its strong fan base. Furthermore, the channel is not only strong as a tv channel, but even more as a brand. People want to be connected to its bold image.
MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Its online hub is a leading destination for music, news and pop culture.
With programs such as Ex on the Beach, Geordie Shore an Are you the One?, MTV is easy for millennials to connect. Shows such as Catfish and 16 and pregnant address important issues for young adults in a light way.